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First let's look at the difference. A Logo is a component of a corporate identity that is a major component of a brand. A brand consists of a corporation's vision, mission and values. These attributes are communicated to the public through a closely managed corporate identity.
The manner in which the corporate identity is shared with the public should be uniform with the vision, mission, and values, laid out in the brand's identity manual so that the company can build a consistent presence to the community at large. Our goal at Eyepinch is to provide you with a brand identity at a price that will fit your budget.
At Eyepinch, we understand how critical your brand is to the success of your business. Our professional and talented team of designers can produce a brand identity for you. We will work with you to understand your vision, mission and values, to create your brand identity.
A consistent and easy to recognize brand is important when building a business. Without a consistent message it is difficult for the customer to build a mental map of the product or services and business will suffer.
A brand identity needs to be closely guarded by employees, sponsors and advertising agencies, across all forms of media including television, radio, web, blogs and even social media. Inconsistent communication, variances in color, positioning, typefaces and delivery method can damage a company's corporate identity. For example can you imagine Oprah Winfrey advertising in "Playboy Magazine?" This is an extreme case, but you get the message that brand management is much more than just designing a logo.
Designing a logo. The logo portion of the brand identity should be designed with the company's corporate culture in mind. It should represent the corporation's vision, mission and values.
A branded logo should be timeless or changed infrequently. Corporate tag lines can be changed more often, if used. However, when considering a new logo or a rebranded logo, one should consider the possibility of changing the name of the company too. It is not always necessary, but sometimes a change in name is needed.
One example of a successful rebrand is when Bell Atlantic wanted to compete in the 21st century they not only rebranded the logo they also changed their name to Verizon making it difficult in the years to come for their competitors to make the case that their company is behind in technology.
Typically, it is not a good idea to create a corporate identity that includes an address, area code or specific product because addresses and products change and successful companies outgrow area codes and geographical locations.
Eyepinch supports print related needs such as business cards, stationary, catalogs, brochures and much more. Your website design should support your printed materials and enhance your marketing program. Without a managed brand identity you will find it difficult to compete with your competitors. If you have already made an investment in your logo, brand identity and printed materials, that is okay. Eyepinch will first analyze your current situation and then create your strategy. However, you haven't made that first step, Eyepinch can help you create your brand identity.
So do you need of a logo, a brand or a rebrand? If so then we are the advertising agency for you. Feel free to contact us to discuss your options and the importance of a cohesive brand strategy.
