CUSTOMER MANAGEMENT

Just as consumer loyalty cards capture information about an individual customer each time they buy, you can capture data about who is using your website. Over time you can build up an individual customer profile allowing you to understand what products/services they have shown an interest in and start to target them more accurately.

With our Customer Management tool you can manage all of your web leads, customer orders or simply keep on top of brochure requests and general enquiries. By gathering all of your customer data directly into one central web database you avoid the pitfalls of leads and enquiries going to separate email inboxes within your organization. This way you get a full audit trail and can access the data wherever there is an internet connection.